• Crisis Management
  • Corporate Planning
  • Media Relations
  • Government Relations
Our Services

WHAT ARE OUR SERVICES?

Crisis Communications Corporate Planning Media Relations Government Relations

Crisis Communications

  • Develop comprehensive communication plans (including key stakeholders, key messages, crisis protocols, spokespeople's roles and responsibilities, etc.).
  • Determine media policies and procedures for mainstream and social media.
  • Train spokespeople, front-line people and senior managers how to respond to employees, media, financial markets, government officials and regulators and effectively communicate key messages.
  • Stage tabletop crisis scenarios to test key managers and front-line employees.
  • Prepare collateral materials (maps, charts, operational process schematics, B-roll video, animation, executives in action, etc.).
  • Prepare alternative website to deal with crisis information.

Corporate Planning and Internal Communications

Corporate Planning

  • Use a systematic process to determine the corporate mission, values, objectives and goals to be obtained in three, five and 10 years.
  • Brainstorm big challenges and spot important trends.
  • Conduct SWOT analysis of future economic, technological, geopolitical and competitive environments.
  • Establish strategic plan with defined alternatives to achieve company goals.
  • Formulate, implement and monitor operational and tactical plans to achieve goals and objectives.
  • Develop budget to support financial and operational allocations for next 12 to 18 months.
  • Determine compensation metrics and determine guidance for financial markets.
  • Prepare communication plan for key target audiences to build understanding and support for corporation's goals and objectives.

Employee or Internal Communications

  • Believe that employee communications is necessary to ensure a company attains its business objectives.
  • Recommend cost-effective, creative tools to enable management and staff to communicate the company's vision, goals, projects and initiatives.
  • Help management give context and meaning to the important messages it needs to communicate.
  • Work hard to ensure all messages are credible and believable.
  • Train managers to improve their listening and delivery skills to ensure two-way communication that is real and trustworthy.
  • Recommend feedback mechanisms and cost metrics so results are measurable and deliver value.
  • Believe that true communication is all about influencing and then changing behaviour.
  • Know that productive employees are well-informed employees.
  • Understand that companies are successful when their employees know, understand and are passionate about the organization's vision, mission, values, strategies and projects.

Media Relations and Social Media

  • Recommend both proactive (assertive to actively seek out media opportunities) and reactive (wait until the media calls) strategies for the mainstream media.
  • Train spokespeople to effectively communicate their messages on TV, radio and in print.
  • Monitor media coverage to ensure it is positive, fair and accurate.
  • Propose the appropriate social media tools to effectively reach key target audiences.
  • Enable spokespeople to become a resource to the media by building their collaboration tools.
  • Assist with digital distribution and syndication to the financial communities, stakeholder groups and government officials.
  • Write CEO speeches, press releases, media articles and annual reports.

Government Relations

Government Relations

  • Interpret the political landscape so corporate objectives will align with the government's objectives.
  • Build successful relationships within the political arena and civil service with multiple levels of government.
  • Target, construct and manage a coalition of likeminded partners to advocate for and achieve significant policy changes.
  • Help corporations prioritize their government requests and devise tactics to accomplish them.
  • Know which doors to knock on to build understanding and support for policy changes or project implementation.
  • Become a strategic partner with government by being generous with praise for what it accomplishes and only criticizing in private.
  • Construct early warning systems to ensure advocacy efforts are not derailed by competing government agendas.

Grassroots Programs

  • Assist companies to create local, volunteer support for their projects and initiatives.
  • Organize house meetings, parties and larger meetings to build understanding and backing in the community.
  • Put up posters, talk with pedestrians and conduct door-to-door visits to solicit support.
  • Mobilize letter-writing, phone-calling and e: mailing campaigns.
  • Activate large demonstrations.
  • Use social media and on-line social networks to organize virtual communities.

Community Relations

  • Help companies build their brand, reputation and credibility in the communities where they operate.
  • Assist organizations to identify and build long-term relationships with the power brokers, key influencers as well as supporters and naysayers.
  • Enable businesses to obtain key operating permits without long and costly delays.
  • Draft strategies and tactics to build stakeholder support.
  • Aid clients in establishing a consistent image and market presence in every area and around the world.
  • Encourage local employees in how to maximize their volunteer efforts, corporate donations and networking opportunities in developing their brand.
  • Teach business leaders to demonstrate sensitivity to community issues.
  • Conduct local audits to monitor how corporations are viewed by their key stakeholders.
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Who are We?
Who are We?
Heather Douglas
President
Recognized for Excellence in
Communications (2010, 2011,
2012, 2013) Read More

Ms. Catherine Brownlee
Partner
Based in Calgary, Ms. Brownlee is
the CEO of Prominent Personnel
and CBI, where she more Read More

Gordon Knight
Partner
Dr. Knight has 15 years consulting
experience in communication
strategy in corporate Read More
What are Our Services?
  • Crisis Communication
  • Corporate Planning
  • Media Relations
  • Government Relations

Who are Our clients?
  • Alberta Potters Association
  • British Columbia Milk Producers Association (now BC Milk)
  • Calgary Chamber of Voluntary Organizations Read More

Heather Douglas Blog
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