WHAT ARE OUR SERVICES?

Crisis Communications Corporate Planning Media Relations Government Relations

Crisis Communications

• Develop comprehensive communication plans (including key stakeholders, key messages, crisis protocols, spokespeople's roles and responsibilities, etc.).
• Determine media policies and procedures for mainstream and social media.
• Train spokespeople, front-line people and senior managers how to respond to employees, media, financial markets, government officials and regulators and effectively communicate key messages.
• Stage tabletop crisis scenarios to test key managers and front-line employees.
• Prepare collateral materials (maps, charts, operational process schematics, B-roll video, animation, executives in action, etc.).
• Prepare alternative website to deal with crisis information.

Corporate Planning and Internal Communications

Corporate Planning

• Use a systematic process to determine the corporate mission, values, objectives and goals to be obtained in three, five and 10 years.
• Brainstorm big challenges and spot important trends.
• Conduct SWOT analysis of future economic, technological, geopolitical and competitive environments.
• Establish strategic plan with defined alternatives to achieve company goals.
• Formulate, implement and monitor operational and tactical plans to achieve goals and objectives.
• Develop budget to support financial and operational allocations for next 12 to 18 months.
• Determine compensation metrics and determine guidance for financial markets.
• Prepare communication plan for key target audiences to build understanding and support for corporation's goals and objectives.

Employee or Internal Communications

• Believe that employee communications is necessary to ensure a company attains its business objectives.
• Recommend cost-effective, creative tools to enable management and staff to communicate the company's vision, goals, projects and initiatives.
• Help management give context and meaning to the important messages it needs to communicate.
• Work hard to ensure all messages are credible and believable.
• Train managers to improve their listening and delivery skills to ensure two-way communication that is real and trustworthy.
• Recommend feedback mechanisms and cost metrics so results are measurable and deliver value.
• Believe that true communication is all about influencing and then changing behaviour.
• Know that productive employees are well-informed employees.
• Understand that companies are successful when their employees know, understand and are passionate about the organization's vision, mission, values, strategies and projects.

Media Relations and Social Media

• Recommend both proactive (assertive to actively seek out media opportunities) and reactive (wait until the media calls) strategies for the mainstream media.
• Train spokespeople to effectively communicate their messages on TV, radio and in print.
• Monitor media coverage to ensure it is positive, fair and accurate.
• Propose the appropriate social media tools to effectively reach key target audiences.
• Enable spokespeople to become a resource to the media by building their collaboration tools.
• Assist with digital distribution and syndication to the financial communities, stakeholder groups and government officials.
• Write CEO speeches, press releases, media articles and annual reports.

Government Relations

Government Relations

• Interpret the political landscape so corporate objectives will align with the government's objectives.
• Build successful relationships within the political arena and civil service with multiple levels of government.
• Target, construct and manage a coalition of likeminded partners to advocate for and achieve significant policy changes.
• Help corporations prioritize their government requests and devise tactics to accomplish them.
• Know which doors to knock on to build understanding and support for policy changes or project implementation.
• Become a strategic partner with government by being generous with praise for what it accomplishes and only criticizing in private.
• Construct early warning systems to ensure advocacy efforts are not derailed by competing government agendas.

Grassroots Programs

• Assist companies to create local, volunteer support for their projects and initiatives.
• Organize house meetings, parties and larger meetings to build understanding and backing in the community.
• Put up posters, talk with pedestrians and conduct door-to-door visits to solicit support.
• Mobilize letter-writing, phone-calling and e: mailing campaigns.
• Activate large demonstrations.
• Use social media and on-line social networks to organize virtual communities.

Community Relations

• Help companies build their brand, reputation and credibility in the communities where they operate.
• Assist organizations to identify and build long-term relationships with the power brokers, key influencers as well as supporters and naysayers.
• Enable businesses to obtain key operating permits without long and costly delays.
• Draft strategies and tactics to build stakeholder support.
• Aid clients in establishing a consistent image and market presence in every area and around the world.
• Encourage local employees in how to maximize their volunteer efforts, corporate donations and networking opportunities in developing their brand.
• Teach business leaders to demonstrate sensitivity to community issues.
• Conduct local audits to monitor how corporations are viewed by their key stakeholders.