WHAT DO We DO?

• Facilitate workshops – define key messages, proposed legislation, campaigns;
• Drafts plan – strategic, business, fundraising, social media, mergers & acquisitions, crisis;
• Research issues – scientific, public perception, competitors;
• Write scripts – speeches, articles, websites;
• Provide tools – interesting, cost-effective devices or gizmos to intrigue;
• Identify audiences – define communication vehicles which resonate, allies to align with, opponents to neuter; and
• Structure metrics – provide tools to measure outcomes.

We help our clients achieve success:

• Great listeners – to identify issues, understand challenges, delineate goals;
• Strategic thinkers – to develop comprehensive plans, suggest interesting tools, ;
• Trustworthy partners – to support , implement and manage plans;
• Confidential advisors – to act as sounding-boards, provide CEO-to-CEO wisdom, resolve disputes;
• Fun colleagues – to build solid, long-term and entertaining relationships with;
• Visionary leaders – to predict issue landmines, political maneuverings, public opposition; and
• Coalition builders – to create solid supporters, partners and collaborators.

We assist our clients with their portfolios:

• Employee or internal communications – strategic plans, videos, interactive media, metrics;
• Grassroots programs – educate and rally organization members, employees, retirees, suppliers and the public on how issues impact them;
• Community relations – interactive games and websites, organize allies, partners and coalitions to support/oppose issues;
• Media relations and social media – develop briefing materials, press kits, letters to the editor, op-ed pieces, press conferences, editorial board meetings, press tours and relationships with journalists; develop social media tools and tactics;
• Government relations – represent clients at the federal, provincial and municipal levels; provide advocacy services to solve political and regulatory issues;
• Corporate planning – develop strategic and business plans to grow the company by influencing investors, the financial community and competitors.
• Crisis communications – develop plans and on-the-ground assistance to manage organizational and operational crisis through rapid response; train first responders to minimize impact to corporate and individual reputations.

WHAT IS OUR APPROACH?

Our Values:

Leadership

• We attract the best and brightest people with the ability to listen, act and be accountable; and
• We will influence your key stakeholders to understand and support your goals and objectives.

Integrity

• We possess and steadfastly adhere to high moral principles and professional standards; and
• We will influence your stakeholders to have confidence in your values, business and financial pocesses, engineering and quality assurance programs as well as understand that safety and environmental protection is paramount to your success.

Quality

• We are committed to excellence in delivering the highest standard of work; and
• We are dedicated to customer satisfaction and will honour our commitments to ensure we meet and exceed your expectations.

Communications

• We are honest, honourable and transparent in how we communicate with our employees, clients, and colleagues in government, media and various communities as well as stakeholders.
• We will listen to complaints and deal with them on an urgent, timely basis.

Shareholder value

• We will deliver top quartile profits for our investors and help you do the same; and
• We will invest our resources – time and money – in the communities where we operate to build and maintain good relationships.